Friday, April 17, 2020

The world's 50 most powerful blogs

The following apology was published within the Observer's For the record column, Sunday, March 16, 2008

The article below said 'Psychodwarf' was Beppe Grillo's nickname for 'Mario Mastella, leader of the Popular-UDEUR center-right party', but it's actually his nickname for Silvio Berlusconi. Mastella's given name is Clemente and Popular-UDEUR was a part of Romano Prodi's center-left coalition. And Peter Rojas, not Ryan Block, founded Engadget and co-founded Gizmodo. Apologies.

1. The Huffington Post

The history of political blogging might usefully be divided into the period's pre- and post-Huffington. Before the millionaire socialite Arianna Huffington decided to urge in on the act, bloggers operated during a spirit of underdog solidarity. They hated the mainstream media - and therefore the feeling was mutual.

Bloggers saw themselves as gadflies, pricking the arrogance of established elites from their home computers, in their pajamas, late into the night. So when, in 2005, Huffington decided to mobilize her fortune and media connections to make, from scratch, a flagship liberal blog she was roundly derided. Who spluttered the first bloggerati, did she think she was?

But the pajama purists were confounded. Arianna's money talked even as loudly online as off, and therefore the Huffington Post quickly became one among the foremost influential and popular journals online. It recruited professional columnists and celebrity bloggers. It hoovered up traffic. Its launch was a landmark moment within the evolution of the online because it showed that a lot of the old rules still applied to the new medium: a touch of selling savvy and deep pockets could go even as far as geek credibility, and obtain there faster.

To borrow the gold-rush simile beloved of web pioneers, Huffington's success made the primary generation of bloggers appear as if two-bit prospectors panning for nuggets in shallow creeks before the large mining operations moved in. within the era pre-Huffington, big media companies ignored the online, or feared it; post-Huffington they began to treat it as just another marketplace, hospitable exploitation. Three years on, Murdoch owns MySpace, while newbie amateur bloggers need to gather traffic crumbs from under the table of the big-time publishers.

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